Introduction:
Animal Planets' "Extinct or Alive" social media marketing campaign collaboration and artwork. Worked closely with Discovery Channels Animal Planet social media staff and "Extinct or Alive" series talent Forrest Galante to develop a unique media campaign promoting the Black Wolf episode.
Augmented reality digital artwork created for social media campaigns on Instagram and Facebook.
"Eve of the Wolf", 24" x 36" Digital painting
Digital painting created using Adobe Photoshop and a Wacom tablet, capturing the waning light of this now extinct species.
Project Details:
Crafted an educational blog, augmented reality social media content post, and original artwork for a reach campaign to drive interest in Animal Planets new series "Extinct or Alive" which has talent Forrest Galante traversing the world in search of extinct species. The goal of the campaign was to not only spread reach with unique media content but also educate our community on important conservation topics in Florida.
Post received a collective 49,584 likes and an estimated 100,000 impressions leading up to the launch of the "Florida Black Wolf" episode while the blog received over 2,376 views and stimulated a conversation around endangered species in Florida, namely the Endangered Florida Panther.
View the Post: https://www.instagram.com/p/BkiJVMOgJba/